Cheerwin

Superb is a core brand of the Cheerwin Group, and a specialized brand of household, hygienic insecticides. Launched in 2002, Superb has become a leading, anti-bacterial and insect neutralizing brand in China. It has enjoyed rapid development for the last 16 years. The sub-brand Babeking, launched in 2010, has offered a series of high-end products for the kid market. After several years of promotion, it has become the No.1 brand in the kid-oriented, household hygienic, insecticide market, and it has established the Superb’s professional image in the field of household insect neutralization.

*Brand introduction
Beginning with a single mosquito repellent incense product, Superb has now become a leading brand covering six categories of household insect neutralizing products. These effective products include mosquito repellent incenses, electric mosquito repellent mats, electric mosquito repellent liquids, aerosols, baits/traps, and traditional mosquito repellent liquids. Superb aims to become a “botanical and safe” professional household insect neutralizer manufacturer who, is known for superior quality. Superb is striving to be able to make the claim that, "Superb Created a World without Mosquitoes." Superb wants this claim to be generally accepted throughout China. Along with the development of the brand, the brand philosophy of "a botanical, safe and effective mosquito and other insects repellent and neutralizer” has been advocated by Superb and is now increasingly recognized by consumers.

*Brand R&D strength
The Superb brand has a world-class R&D center called the Green Life Research Institute, which has precise testing instruments and equipment located in a spacious and airy office environment. Researchers at Superb study the biological features of mosquitoes, flies, and cockroaches in cooperation with the Jiangsu Yanglong Chemical Group Co., Ltd. The Jiangsu Yanglong Chemical Group is China’s largest manufacturer of hygienic insecticide materials. Superb has taken the lead in applying new plant-derived mosquito neutralizing ingredients that are efficient for use on mosquito neutralizing and that are safe for humans and the environment. Superb supplements these products with a higher level of pyrethroid to truly meet consumer’s summer needs.

*Brand History
2002年 the Superb was founded, and it immediately became a favorite of millions of families because of its excellent quality.
In 2004, the Superb mosquito repellent product series with mugwort fragrance changed consumers’ perceptions that mosquito repellent incenses had an “unpleasant and acrid smell.”
In 2005, after the launch of the mugwort series, Superb launched a series of innovative, botanical fragrance, mosquito repellent products. These included those with eucalyptus globulus and tea tree fragrance.
In 2010, Superb developed the “Babeking” mosquito repellent series, which became the first choice of numerous dads and moms.
In 2011, the Babeking online parent-child column was opened. This column made Babeking the first mosquito repellent brand to share anti-mosquito knowledge with mothers on the Internet.
In 2012, Superb developed the first technologically innovative, household natural insect neutralizing spray in China which was made of natural plant extracts to bring natural mosquito repellent relief and protection to consumers. The “intelligent timing heater” developed by Superb/Babeking made its debut in 2012. This device was able to shut down automatically after 10 hours of use creating a carefree user experience.
From 2013 to the present, Superb has been performing its corporate social responsibilities by improving public mosquito repellent and protection awareness, offering mosquito repellent and neutralizing knowledge, and producing safe, carefree, and convenient products for families through community-based activities in cooperation with social authorities.
In 2016, Babeking created a natural mite removal pack. This product marked its formal entry into the mite removal field. In the same year, Babeking founded the “Mothers’ Anti-mosquito League” as the online anti-mosquito community for mothers. This innovation introduced a successful “Mosquito-free Summer for Left-behind Children” public welfare crowd funding source.
In 2017, Superb offered a USB electric mosquito repellent liquid. This effective liquid made multi-scenario mosquito repelling possible. Furthermore, it improved consumer experiences in mosquito repelling and protection. In June, Babeking received the Guinness World Records™ title of the “Most Oaths Collected in One Health Event.” With this title, Superb became the first keeper of a Guinness World Record in mosquito repelling, and it aroused public anti-mosquito awareness through oath collection. In the same year, Babeking organized a Popular Science exhibition on harmful insects. This event was the first domestic “Popular Science Exhibition with Kid Vision.” Kid Vision used displays that were no higher than 1.5 meters to provide the best view for children. This exhibition educated everyone with practical and useful knowledge on harmful insects such as mosquitoes, cockroaches, and mites. Children and their parents learned this information in a fun, humorous, and interactive way.
In 2018, Superb launched the industry’s first anti-mosquito net, marking a new form of flameless and non-electric mosquito repelling.

II. Babeking electric series
1. Superb Electric Mosquito Repellent Incense Liquid Heater (USB Portable)

Features： plugs into power banks, PC’s, or other DC USB power outlet; built-in timing chip for 10-hour automatic shutdown; colorless and odorless; safe, and power-saving 5V low-voltage power connection
2. Superb Unscented Electric Mosquito Repellent Liquid (Plug-in Heater)
Features: mild and nonirritating, unscented formula, suitable for sensitive people; containing cyfluthrin, lasting 45 nights per bottle for economical mosquito repelling; plug-in heater with a safe and easy to use 90° rotatable plug. This unit’s electrical components pass all national electric standard tastings.
3. Superb Green Whirlwind Mosquito Repelling Mat Kit
Features：intelligent timing, automatic memory at power off, and automatic reminder of mat running low; power-saving, convenient, safe low-voltage connection; multi-scenario portable use; long-lasting efficacy of up to 300 hours, and uniform repellent release using a constant-speed, low-noise motor
Application: outdoor and indoor

4. Superb USB Portable Electric Mosquito Repellent Mat Heater Kit
Features：intelligent timing: specially built timing chip for 10-hour automatic shutdown; intelligent USB portable port: usable when plugged into a power bank or PC; safe, power-saving: colorless and odorless, 5V low-voltage power connection; mugwort scent, and mosquito repelling effect that lasts up to 45 nights.
Application: outdoor and indoor

6. Babeking Electric Mosquito Repellent Liquid (Plug-in Heater)
Features: made from bioactive high-quality imported materials with improved mosquito repelling effects; more economical (lasts 60 nights per bottle); unscented formula, no pungent odor, protection to keep your family healthy and safe; This unit’s electrical components pass all national electric standard testing.
Application: indoor

1. Superb Slight Smoke Mosquito Repellent Incense Ultra-large Coil (40 coils, mugwort scent)
Features: safe,mild, and natural mugwort mosquito repellent ingredient with a fresh and nonirritating smell; using a cyfluthrin formula for effective mosquito repelling and a peaceful overnight sleep; available in an economical 40-coil value pack.Application: indoor

2. Superb Insecticide Aerosol
Features: a strong quick-acting formula based on pyrethroid

1. Superb Cockroach Neutralizing Bait
Features:cockroach chain-neutralizing, traps cockroaches removing visible and invisible cockroaches

2. Superb Cockroach Trap
Features: moisture-proof design; stronger adhesive force; safe and nontoxic to the human body; hygienic and convenient handle design.
Application: indoor

1. Babeking Natural Mite Removing Pack (2 months/6 months)
Features: containing eucalyptus citriodora leaf lemon grass extract, uses blocking technology for slow release
Application: indoor

2. Babeking Natural Mite Removing Spray
Features: contains citronella extract for mite and bacterial removal, with a sterilization rate of 99%; safe and carefree nontoxic aqueous formula
Application: indoor

3. Babeking Natural Anti-mosquito Liquid (original flavor/aloe scent)
Features：
① This product is based on the concept of botanical mosquito repelling, and its active ingredient is eucalyptus citriodora leaf extract, free from DEET, artificial flavor free, safe, and nonirritating. It has passed a skin irritation test, and it is particularly suitable for families with kids.
② Each spray ensures 3 hours of effective mosquito repelling; protects you from mosquitoes and other insects; the small bottle design is convenient for carrying anywhere.
Application: outdoor and indoor

4. Babeking Natural Anti-mosquito Wipe
Features：
① Containing natural and safe eucalyptus citriodora leaf extract to effectively prevent biting.
② Free from DEET and dimethyl phthalate, mild, nonirritating. It has passed a skin irritation test by a specialized third party agency.
③ Easy to carry and use, splash free, repels mosquitoes anytime and anywhere
Application: outdoor and indoor

5. Babeking Anti-itch Gel
Features：
① This product contains cool and refreshing peppermint extract, it can quickly remove red blisters caused by mosquito bites, effectively relieves itching. it is fragrant free, artificial flavor free, and hormone free. It has passed a skin irritation test, and it is particularly suitable for families with kids.
② The small bottle design is convenient for carrying anywhere, and the sponge head design is convenient for direct application.
Application: outdoor and indoor